What can a viral social experiment involving one of the world’s greatest violinists teach us about attention and digital noise in the corporate world?
In 2007, Joshua Bell, one of the finest violin players of our times, played his $3.5 million Stradivarius outside a major subway station in Washington D.C. during rush hour for 43 minutes. The arcade where he played had surprisingly passable acoustics.
Read the full article of Cristian SALANTI, 2025 Reworked Contributor of the Year: Lessons From the Subway for Internal Communications Professionals